Good Work
A career coach in your pocket
Good Work has one of the most effective career management programs ever created, combining cutting edge software and one-on-one sessions with a highly experienced career specialist. For the first time, there's a program which helps you find out where you want to go in your career, and then provides tools to get you on track...and stay there! With the latest research in neuroscience Good Work creates a tailored strategy from the ground up and provides resources based on your motivations, interests and goals.
Starting from scratch
Working directly with Bruce Marshall the founder and creator of Good Work we completely overhauled his programs content strategy and built the UX/UI experience from the ground up, starting with mobile first. As a trained psychologist Bruce works with top CEO's/executives to bring clarity and structure to their career goals. The newly designed Good Work app focuses on delivering helpful engaging career advancement to time poor executives. The goal was to create a highly personalised experience by allowing the app to seamlessly reorientate to a members needs through each step of the program.
My role
Project lead
Project type
iOS app
Services
Ethnographic research
Content strategy
Concept design
UX design
UI design
Customer journeys
Customer personas
Interactive prototype
A friendly greeting
Upon launching the app for the first time, members are welcomed with a light orientation about the Good Work program; how it works and the science behind it. We also created a visual walkthrough of the UI to showcase key features and functionality.
As first impressions go, we wanted the app to feel comprehensive and professional, but also friendly and approachable.
Completely personalised
The app tailors itself to the unique needs of each member. To do this we start off with a personal career inquiry where upon completion a bespoke program is built based on their individual interests and career goals.
As members progress through the program the app will continue to reshape the experience to match the needs of each member.
Visually tracking progress
We wanted a simple way to visualise advancement through the program and simultaneously encourage members to keep going.
The timeline is a intuitive visual queue that naturally encourages forward progression and allows easy access to previous/next sessions.
Presentation is everything
Prior to the redesign, the majority of Good Works program was in long form text format; resulting in heavy pages and poor long term engagement.
Through a series of client workshops we disected, remapped and categorized every last bit of the programs content from start to finish. From there we developed a new content strategy based on a set of guiding principles unique to Good Work.
The result was a highly engaging fun multi-media presentation layer that allowed members to enjoy diverse content through audio, video, text and one-on-one sessions.
Real data with
powerful insights
Through custom information graphics members can visual see their own personal data and gain a deeper understanding of their underlying motivations and goals.
Real data with powerful insights
Through custom information graphics members can visual see their own personal data
and gain a deeper understanding of their underlying motivations and goals.
