The new NRMA responsive website gives customers a seamless experiences across platforms and devices. Allowing users to start a task (e.g Quote or Claim) on one device and easily pick up where they left off using another device.
Extensive research and testing was completed to understand customer (current and prospective) needs and identify key features that should to be easily accessible from the homepage. A quick link task bar was created to highlight the most heavily used features, followed by the most popular products just below. Given the research found repeat visits low, the aim was to surface over 80% of the highest use cases, mitigating the need for navigational menus.
Lead Designer: Research, Strategy, Concept Design, UX Design, Visual Design, Prototype