The Westfield Group is an Australian company and the largest retail property group in the world. The company has now transitioned from their traditional bricks and mortar shopping experience into the online world.
I worked for the better part of the year with the digital business & marketing group to help them create the architecture and visual design for the online experience.
Lead Designer: Research, Concept Design, UX Design, Visual Design, Prototype
The Mad Pow team approached me to help them rethink and redesign their online presence. The studio had far outgrown its current site and was in need of a forum to showcase their work, innovative culture and company aspirations.
The newly designed site combines MP's rich content with a clean, spacious and intuitive layout. The large type size and generous leading allows for easy reading, creating focused and approachable pages.
The site concentrates on hooking its visitors directly into the company and team members through blog posts/twitter feeds. This helps to humanize MP and form a direct connection with the user. The result is a site never feels dated, as it is ever changing with new content through the data feeds.
Lead Designer: Concept Design, UX Design, Visual Design, Prototype
Westfield Premium shopping centers demonstrate luxury shopping at it’s finest. With pampering that is sure to satisfy all needs.
The Westfield Premium website allows customers the ability to have full access to all the amenities the Premium Centers have to offer. Users may book services like childcare assistance, “Hands-Free” shopping, makeovers, personal shopping stylist and home delivery right from the website. The site is designed for time sensitive individuals that love to shop but are on the go all day.
Westfield desired an online experience that was clean, simplistic and intuitive in nature but executed with “dramatic elegance” to appropriately promote their unique approach to luxury shopping.
Lead Designer: Concept Design, UX Design, Visual Design, Prototype
Tiffany is one of the most prestigious names in designer jewelry and their customers expect nothing but the highest in quality and customer service.
The new Tiiffany.com engages its customers in a unique online shopping experience that makes it fun and easy to browse through thousands of products. The site features big beautiful photography, with simple forms and lines to keep the products at the foreground.
The powerful faceted search functionality allows users to browse by designers & collections, materials, price, categories and gemstones. This undoubtedly makes finding that perfect Tiffany product simple, personal and fun.
Visual Designer: Concept Design
Hungry pro basketball fans can now stay satisfied with more in-depth news, stats, standings, photos, video all at their fingertips.
The new NBA.com boasts a new navigational model with intuitive nomenclature; this makes general wayfinding across categories a breeze. The site has been redesigned to hold the NBA’s massive abundance of video & photo archives, which now allows the user to browse for their favorite teams and players.
NBA.com puts the fan first and provides them with helpful engaging content in an easy to understand user interface. The site will have longevity due to the flexible internal structure that allows it to hold multiple sources of content in varying capacities i.e. regular season vs. playoff season.
Services: Concept Design, UX Design, Visual Design